At bauma 2025, Tadano will showcase its global product range for the first time. “This represents a significant change from previous bauma trade fairs, where our focus was mainly on the EMEAR markets. This expansion of the exhibition reflects both our growth strategy and the successful integration of our acquired brands into the entire Tadano portfolio,” explained Toshiaki Ujiie, president and CEO of Tadano.
Tadano’s new slogan ‘Reaching New Heights’ reflects the aim of redefining the possibilities in the lifting equipment industry by consistently focusing on innovation, sustainability and customer satisfaction.
The brand new Tadano AC 5.250L-2 all-terrain crane will make its debut, featuring a longer main boom (79 m) compared to the standard model AC 5.250-2. The high load moment of up to 736 mt in conjunction with a maximum system length of 109 m makes the new crane an attractive option for many applications in which heavy loads have to be lifted to great heights.
Tadano will also unveil a new development in the field of lattice boom crawler cranes. In addition, the group will present its aerial work platforms, which were introduced to the European market in January 2025. These units expand Tadano’s product portfolio with a new lifting technology that can offer customers even more comprehensive solutions from a single source. The acquisition of Nagano is crucial for this new line-up.
Decarbonisation efforts
Under the motto ‘Our True Mission: Zero Emissions’, the Tadano Group has set itself the goal of reducing the CO2 emissions of its business activities worldwide by 25% and those of its products by 35% by 2030. In the long term, the group wants to achieve net zero emissions by 2050. Against this background, Tadano is continuing to expand its solutions for environment-friendly crane operations. This includes the global introduction of the fully electric Evolt rough-terrain cranes, which began in Japan in 2023 and North America in 2024.
“We are currently fleshing out our plans to introduce these emission-free cranes in Europe and Oceania as an important part of our decarbonisation strategy,” shared Mr Ujiie. Other milestones on the way to the decarbonised product range are the e-Pack, electric aerial work platforms, hybrid cranes and cranes for offshore wind turbines. The latter enable CO2-free operation during the construction and maintenance of such systems. Accordingly, these products also have a permanent place in the Tadano exhibition at bauma: the eGR-1000XLL-1, newly launched in North America, will be on display, as well as new models of the AC hybrid cranes that combine diesel-powered mobility with electric crane operation.
Digital services
To further improve its customer services, Tadano relies on innovative digital tools that optimise fleet management, maintenance and operational efficiency. Business partners now have a variety of apps tailored to their needs. One of them is the Tadano Pro app, which offers users a central platform for accessing comprehensive information on Tadano cranes, including data sheets, brochures and presentations.
The Evolt app for owners of Tadano electric rough-terrain cranes provides real-time insights into battery status, operating history and travel routes. This detailed operating data helps make the best possible use of crane performance and supports efficient planning. And the Tadano e-Service platform simplifies access to a wide range of Tadano services under a single account: customers can use tools such as LiftAPI for performance calculations, Hello-Net for telematics and the myTadano portal. The platform also offers seamless employee account management, allowing companies to customise access to specific services for their teams.
The eye-catching highlight at bauma, however, will be the AI-driven tool Hey Tadano. “This groundbreaking innovation offers a level of accessibility and efficiency that sets a new industry standard. Visitors to the Tadano booth will be among the first to see how this technology enables our customers to interact with Tadano’s knowledge and expertise,” revealed Andreas Hofmann, managing director and executive vice president R&D at Tadano.
Global expansions
Tadano is generating additional growth impulses through strategic acquisitions and the resulting diversification of its product portfolio. In addition to the takeover of Nagano, the acquisition of Manitex International, a leading provider of truck-mounted cranes, along with its brands PM loader cranes, Oil & Steel aerial work platforms, Valla pick-and-carry cranes, and small electric cranes, further strengthens the portfolio.
Another new acquisition concerns IHI Transport Machinery, the crane and material transport subsidiary of IHI Corporation. The company’s product range consists of port and shipyard cranes, large luffing cranes for high-rise construction as well as port and offshore cranes, wind turbine cranes, and floating cranes.
“Our adopted growth strategy is bearing fruit and is ensuring increasing demand for Tadano products worldwide,” said Mr Ujiie. In order to meet this demand and at the same time ensure high-quality production, Tadano is optimising and restructuring its locations in Japan, Germany and the US. The most important recent investments include the new spare parts centre in Lauf (Germany) for the AC and CC product lines as a critical addition to the existing spare parts centres in the US and other regions worldwide. The group has also invested in new repair workshops in Zweibrücken (Germany), the US and Australia to further expand its global customer service.
Booth: FS.1205
