SOUTHEAST ASIA BUILDING10 May 2023
Unique ceramic tiles by WOW Design at the Fuori Salone of Milan Design Week
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Exclusive ceramic pieces from WOW Design have been selected to form part of the space “Seating experiments with Spanish ceramic tiles”, an installation by Tile of Spain at Fuori Salone during Milano Design Week, which is held to coincide with the Salone del Mobile in Milan, from April 17 to 26.

The installation, designed by Tomás Alonso, is part of the activities of the Italian magazine Interni, promoter of the Fuori Salone, which turns the city of Milan into a total exhibition dedicated to design.

The ceramic installation is located in an emblematic building, the sub-portico of the Università degli Studi di Milano, better known as La Statale, in Via Festa del Perdono 7, in the Brera neighbourhood.

The installation is developed based on experimentation in the type of seats that, independently or with the help of mini walls, define small spaces. These microarchitectures favour human interactions around the activity of sitting; therefore, a variety of textures, colours and formats are presented with ceramic tiles. A selection of WOW Design ceramic tiles have been selected to be part of the installation.

Each of the micro spaces is approached from different situations that allow
experimenting with geometries developed from ceramic tiles. The pieces are designed to be reused and continue their function in another public or private space in the city of Milan.

Milan becomes the capital of design, being the media focus for professionals related to decor, architecture, and design. This new edition of the main design fair worldwide has as its theme "Future Laboratory", a concept that emphasises the importance of the circular economy, reuse, and sustainability. Fuori Salone 2023 wants to create moments in which to think about the future of the planet.