Danfoss hosting a new LIVE virtual event experience on 7-8 October
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Nordborg, Denmark – In lieu of traditional trade shows and conferences, Danfoss Cooling is excited to announce their first virtual event – Cooling United Live. It will take place on 7 and 8 October 2020.

Designed specifically for air-conditioning, commercial refrigeration, food retail and industrial refrigeration audiences, Cooling United Live will serve as both a learning forum and new technology exhibition.

“It is time to reconnect with our peers and leaders in our industry and move cooling forward. We’re excited and honoured to present Danfoss’ first ever fully immersive digital and live event experience,” said Dorthe Borup Sindberg, Marketing Communications Director at Danfoss Cooling. “We have an engaging lineup of thought leaders and interactive sessions for both days of Cooling United Live. And, unlike a traditional conference, attendees can log in from anywhere in the world. Therefore, we’ve made sure to have experts on hand in multiple languages, so everyone can participate,” added Dorthe.

Moving forward with Cooling United Live

Cooling United Live will focus on the various ways the cooling industry is growing and evolving. It will feature a wide variety of session types tailored to different audiences, including:

  • Live panel discussions and Q&A’s  — Take a deeper dive into the new technologies that will shape the future of cooling. Attendees will have an opportunity to engage with experts in real-time at the live events.
  • Engaging keynote speakers  — Topics range from megatrends to returning to the workplace in a new environment. With this online format, attendees can easily pick sessions that best fit individual needs.
  • Connecting with experts in localised regions  — Attendees will have the opportunity to speak with Danfoss experts in their local languages. This creates a custom experience tailored to each attendee.
  • Smaller chat rooms post-session  Reconnect with fellow cooling professionals to discuss key findings and questions from the session. There will be multiple opportunities for socialilsing — much like a traditional conference.
  • Product and system demos  — Whether through 3D renderings of new products or more hands-on demonstrations, attendees of Cooling United Live will get an up close experience of new technology offerings from Danfoss.

A new approach in a remote environment

“As we’re all adapting to a new way of life, we are eager to reconnect with our customers and all fellow cooling professionals in a new and engaging way,” said Stéphane Nassau, Senior Vice President of Global Sales at Danfoss Cooling. “That is our main purpose behind Cooling United Live — to provide an environment that fosters professional development and relationships in our new, sometimes disconnected, environment,” added Stéphane.

Cooling United Live is tailored toward installers, OEMs, distributors, wholesalers and anyone with a particular interest or speciality in the cooling industry. For additional information and registration, visit