Deluxe Systems, the pioneering Italian brand of luxury windows and doors, has opened its first exclusive retail showroom in Singapore, marking a significant milestone in its international expansion.
Located at 61 Ubi Ave 1, #02-02 UB Point, Singapore 408941, the new space positions Singapore as the beating heart of Italian design excellence in Southeast Asia.
A key bridge to Southeast Asia
The Singapore showroom serves as both a showcase of Italian craftsmanship and a strategic anchor for Deluxe Systems’ regional growth. Renowned for its world-class architecture, high concentration of luxury developments, and discerning community of homeowners and designers, Singapore offers an ideal landscape for the brand’s expansion.
“It’s a place where we bring the finest Italian craftsmanship directly to our clients,” said Germano Vitali, Director of Deluxe Systems. “For the first time in Southeast Asia, Italian window and door design, and culture are being showcased in a show unit. Here, architects and clients can truly experience the products—to see, touch, and feel what will become part of their projects.”
A luxury residence, reimagined as a showroom
Going beyond an exhibition space, the Singapore showroom is designed as a microcosm of Italian living. Styled as a contemporary residence, it unfolds through a series of intimate environments—a kitchen, living room, dining room, and patio—where every door, window, and railing is presented as an architectural statement.
Its standout features include large sliding façades and folding systems that dissolve boundaries between indoor and outdoor spaces. This seamless transition between comfort and openness embodies Singapore’s design-consciousness, where form and function meet tropical elegance.
Designated zones for Deluxe Systems’ sub-brands
Deluxe Systems integrates seven Italian brands—Apexfine, Ponzio, Faraone, Flessya, Chirenti, Dimensione Serramenti, and MR Art Design—alongside its own signature lines. Each brand has an exclusive distribution contract in ASEAN with Deluxe Systems and is showcased in a dedicated zone that highlights the unique character and craftsmanship of its products.
Spanning 250 sqm on the ground level and 60 sqm on the mezzanine, the showroom features a curated layout: the ground floor presents aluminium, glass, and PVC systems, while the upper floor showcases wooden and flush-to-wall doors, as well as railings. Every collection is displayed in its natural environment, allowing visitors to experience the products as they would in real homes and spaces.
The Deluxe Systems Singapore showroom is open by private appointment only. Visitors can request an appointment through the brand’s official website at https://www.ds.asia/contact-us.
