Singapore – ebm-papst, a leading manufacturer of fans and motors headquartered in Mulfingen, Germany, is investing approximately one million EUR in the expansion and conversion of its Singapore location. The original headquarters of the Southeast Asia region will assume greater importance within the ebm-papst Group and manage the entire Asia-Pacific and Middle East Asia region. Within the context of the “Decoupling China Strategy,” ebm-papst is thus strengthening its global presence in Southeast Asia and increasing the resilience of its supply chains. In China, ebm-papst and its nearly 2,000 employees are focusing even more strongly on the Chinese market and its local customers.
On 28 November 2023, ebm-papst held a grand opening to unveil its modernised office and warehouse building in Singapore. In addition to employees and numerous local customers and visitors, Group CEO Dr. Klaus Geißdörfer and CSO / CEO Air Technology APAC & MEA, Thomas Nürnberger, attended the festivities.
“As a technology leader, we want to make even better use of our market potential in the Asia-Pacific region. As part of our glocalisation strategy “local for local,” we are continuously and independently expanding our Americas, Europe, and Asia-Pacific regions including China. The strengthening of the Singapore site is a significant milestone for us. The country is a pioneer in the areas of digitalisation and sustainability, as well as the hub of the Asia region – a perfect combination for us,” says Geißdörfer.
“China is and will remain an important part of the ebm-papst Group and entrepreneurial activities in the Asian region,” added Thomas Nürnberger. “True to our local-for-local approach, we will produce in China for China. This strategy makes us more independent of potential economic policy tensions, trade restrictions, and fluctuating exchange rates. Our new ONE Shanghai building will continue to function as an important Chinese headquarters.”
ebm-papst continues to invest in expansion in China, but at the same time, the global player is also building a new plant in India, which will be able to supply the rest of Asia and reduce outside dependence. Further investments are also planned for Singapore.
With the renovation project in Singapore, the fan manufacturer is creating a new and an attractive workspace for the APAC management team, modernising existing work areas and the warehouse building, and building a future-oriented test and application laboratory as well as a customer experience centre.
In the future, the company’s claim to lead ventilation technology into a new generation will be noticeable here. For decades, ebm-papst has been setting standards in the industry regarding energy-efficient products. The company’s own ESG team is currently working on setting up and implementing a comprehensive sustainability strategy. The climate goal is already clear: to be climate-neutral within the company (Scope 1 + 2) by 2025.
