SOUTHEAST ASIA BUILDING30 Jun 2022
Paris Baguette to open new café-retail concept at Raffles City
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Singapore – As malls welcome shoppers back after a two-year pandemic slowdown, new retail concepts have started making their mark. Paris Baguette, the well-loved fast-casual bakery chain known for quality, delicious and innovative breads and cakes, is taking the lead in Singapore as it opens its first café-retail concept store at Raffles City.

Paris Baguette is a Korean-owned French-themed café with more than 3,800 outlets globally and 11 in Singapore, with this new outlet being the chain’s 12th and the first that incorporates the teatra retail concept within a café. 

Nestled at a high traffic spot at Raffles City Shopping Centre’s connection to the main City Hall MRT entrance at level 1, this 2,637 square feet outlet seats 64 and is designed with an outdoorsy garden-like, European theme. Paris Baguette has merged the café-retail concept into a holistic whole. A central teatra gift shop with a brewing bar for customers to create their own tea packages doubles the experiential value of this Paris Baguette outlet and encourages shoppers to drink, dine and shop for exquisite tea gifts and pastries.

“We extend our warmest welcome to Paris Baguette’s debut in Raffles City with its first-ever, café-retail flagship outlet that ties in perfectly with our upscale, premium positioning. We are excited to work together with the brand to bring our shoppers exclusive product offerings and a unique and elevated experience, further making Raffles City an integrated retail and lifestyle mall destination of choice for all,” said Mr Steve Ng, General Manager of Raffles City Singapore.

“We are thankful for the support from Raffles City. Our new concept brings a new Paris Baguette bakery café x teatra retail experience that we hope will appeal to Singaporeans. Customers who love our royal pudding, will love our new premium teatra earl grey pudding. We will continue to innovate to develop new tastes and flavours for the region.  Singapore is a great launchpad for new concepts and ideas, and if successful, we will be rolling out more of such concepts regionally,” said Hana Lee, CEO, Paris Baguette Southeast Asia.