Hong Kong – Vermillion, a brand-new online portal providing businesses and design professionals exclusive access to a curated collection of luxury Asian design and lifestyle brands, announces its official launch. An homage to both iconic and emerging Asian artisans with inspiring stories, exquisite products and authentic design philosophies, Vermillion is the first e-commerce platform showcasing a unique range of Asia-made products for leading businesses around the globe.*

Representing bespoke homeware and decor, wellness products and one-of-a-kind artworks from China, Japan, Southeast Asia and beyond, Vermillion currently showcases 200 brands on its highly curated platform with new products and creators added weekly. The platform seeks to digitalize and simplify the sourcing experience for businesses, presenting clients with an impressive design assortment along a seamless, user-centric procurement journey with the support of proprietary big data and AI analytics.

Vermillion functions as a discovery platform and lifestyle companion for design professionals and businesses alike to bring them closer to their design aspirations without the need for travel or the navigation of shipping logistics. From styling to product customization, the platform offers personalized services with expert team members on the ground in all key regional markets to provide buyers with an upscale one-stop-shop experience.

Vermillion’s name is inspired by the vibrant red pigment, vermillion, extracted from the mineral cinnabar that has been widely used in the art of ancient and modern civilizations since 7000 BC – from illustrated manuscripts of the Middle Ages to Hindu festivities and lacquerware across Asia. Taking inspiration from vermillion’s historic impact on Asian and culture, the new online portal aims to represent Asia’s most celebrated creatives of today who are energetic, versatile, soulful, resilient and passionate about creating a new lifestyle manifesto.

Paying tribute to the cultural values, heritage and personal stories that stand behind each brand, Vermillion also features editorial stories and interviews with notable designers and industry experts that delve into Asian cultures from their histories of traditional regional crafts, to the journey towards sustainability in the Asian design world.

* All prices on Vermillion’s platform are in USD.