Centara and Hua Hin Pearl Sign HMA for Cha Am Resort
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Bangkok, Thailand – Centara Hotels & Resorts, Thailand’s leading hotel operator, and Hua Hin Pearl Resort Company Limited, announced the signing of a Hotel Management Agreement (HMA) for Centra by Centara Cha Am Beach Resort Hua Hin. Senior executives from the two companies officially executed the agreement at a signing ceremony held on 25 February 2020 at Centara’s flagship Centara Grand & Bangkok Convention Centre at CentralWorld.

Hua Hin Pearl, the owner of the property which is owned by a major shareholder of KTIS Group, a leading Thailand-based sugar company, acquired the former Beach Garden Hotel and carried out a complete floor-to-ceiling, property-wide renovation.

“We are delighted to be working with Hua Hin Pearl on the first Centara property in Cha Am,” said Thirayuth Chirathivat, Centara’s CEO.

“I am pleased to be working with the Centara team on the launch and long-term management of the resort,” added Parphan Siriviriyakul, Chairman of Executive Committee Hua Hin Pearl.

Centra by Centara Cha Am Beach Resort Hua Hin is an elegant 190-key midscale hotel located right on the Cha Am beachfront along the shores of the Gulf of Thailand. The renovation comprised a significant upgrade to all accommodation and facilities, including the creation of pool access units, development of a new restaurant and beach bar venue, and upgraded swimming pool facilities.