Gaggenau, the German manufacturer of luxury kitchen appliances with over 330 years of history, has always striven to anticipate and exceed the needs of its clientele. With retail partners Rina Electrical and Eldric Marketing, clients and fans of Gaggenau now have more places to explore the world of Gaggenau. Centrally located along Orchard Road, the partners’ showrooms each have an elegant display of a wide selection of Gaggenau appliances.
The unrivalled service of the elegant Gaggenau Experience Centre has long been a source of pride. However, different clients might require different retail experiences. For this reason, Gaggenau continues to establish and develop partnerships with luxury retailers that are committed to delivering the same level of service as Gaggenau itself. For clients who have tighter schedules, a preference for multi-tasking or who already know what they want, visiting trusted retail partners Rina Electrical or Eldric Marketing will accommodate their needs for an effortless shopping experience. Conveniently located in the Orchard Road shopping district, the showrooms of both retailers have very knowledgeable staff that offer highly personalised service.
Given their long and substantial track record of conscientious service, Gaggenau has also appointed them as Vario Cool partners. Gaggenau’s range of cutting edge cooling appliances requires the sales consultants to fully understand their specifications in order to ensure the customer has been properly advised and understands his or her purchase. Furthermore, all Gaggenau cooling appliances will only be installed by a dedicated team of personnel trained by the Gaggenau technical team.
Rina Electrical
Established in 1967, Rina Electrical has grown from strength to strength. Much like Gaggenau, all the members of its staff are trained to understand the needs and desires of the clients before making recommendations on products. The staff at Rina Electrical are trained to pay attention from the beginning with comprehensive consultation to purchase and delivery as well as installation. They go beyond the regular retail experience by offering to work closely with their customers’ architects and designers if and whenever necessary.
Still run by the same founding family, Rina Electrical operates almost entirely through word-of-mouth recommendations from satisfied consumers, including designers and architects. The majority of their customers are longstanding regulars that return to Rina Electrical over and over; some are the third generation of the same family that first consulted with Rina Electrical on their kitchens. To Managing Director Rina Lim, this is the best endorsement her business can have.
Rina Electrical carries a wide range of Gaggenau appliances under the 400 series because Rina Electrical believe these appliances are some of the very best from the brand. This includes the Vario cooling 400 series, the Vario cooktops 400 series, as well as the ovens 400 series. Rina Electrical also carries the multiple-award-winning CX 480 full-surface induction cooktop.
Eldric Marketing
The founding of Eldric Marketing in 1985 was inspired by that decade’s modular kitchens and the built-in appliances that adorned such kitchens. Director and Founder Mr Jing Song Sing was in the furniture and renovation industry and realised that there was a niche for a trustworthy kitchen specialist which had the skills and knowledge to fit top-of-the-line appliances with locally fabricated modular kitchens.
Today Eldric Marketing’s vision remains just as focused. While they do not provide design services, they will work with architects and designers to ensure perfectly fitted, built-in kitchen appliances and core staff members are often consulted on the best systems for a particular kitchen design. Eldric Marketing firmly believes that this knowledge and experience combined with their sterling service is their strength, and the reason they inspire loyalty in their customers.
The appliances available at Eldric Marketing include the Vario cooling 400 series, the Vario cooktops 400 series, as well as the ovens 400 series. Eldric carries such a wide range because they believe this allows the clients to view and select a full range of kitchen appliances from Gaggenau.
About Gaggenau
Gaggenau is a manufacturer of high-quality home appliances and acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history that goes back over more than 330 years, has revolutionised the domestic kitchen over and over again with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Bosch und Siemens Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with flagship showrooms in major cities around the world. In 2013, Gaggenau reached a turnover of more than 190 million euros.
For more information, visit www.gaggenau.com.
