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Prudential celebrates its move to a new Workplayce designed to hothouse innovation

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Photo: © Prudential Singapore

Singapore – Prudential Singapore’s (Prudential) 1,000 employees recently celebrated the opening of their new corporate office, PRU Workplayce (Workplayce), that is designed to inspire innovation and build a creative work culture to support the company’s future growth. 

Celebrating the occasion with Prudential was Guest-of-Honour Deputy Prime Minister and Coordinating Minister for Economic and Social Policies, Mr Tharman Shanmugaratnam. Mr Wilf Blackburn, Chief Executive Officer of Prudential Singapore, said the new Singapore office marks an important milestone in the company’s ongoing journey to become even more agile and customer-focused. 

“As part of our digital roadmap, we’ve planted the seeds of innovation across Prudential and have nurtured its growth with significant investments in technology and people. We want to groom a future-ready workforce that is able to help our customers meet their life goals and make insurance simpler and more accessible,” said Mr Blackburn. 

Prudential’s Workplayce is the first of its kind in the local insurance industry. Inspired by Albert Einstein’s philosophy that play is the highest form of research, it integrates work and play at the office. Workplayce engages employees with activity-based working options and areas for experimentation and exploration of ideas. It also includes social spaces for greater collaboration and connection among colleagues as well as nature-inspired nooks and rest-pods for employees to recharge. 

The new Workplayce supports Prudential’s outcome-based work culture which means employees have the flexibility and autonomy to work from anywhere and at any time. 

“Just as we are challenging our people to make a mental shift to a more creative and collaborative culture, our physical workspace and work policies must equally support our journey,” said Mr Blackburn. “It is about breaking down the walls of hierarchy, making our Workplayce a space that offers an equal voice to all employees and empowering people to undertake greater ownership of their work,” he added.