SOUTHEAST ASIA BUILDING29 Mar 2021
Sherwin-Williams Industrial Wood Coatings leverages eco-innovations to kick-start Asia Pacific development in China
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Shanghai, China – Sherwin-Williams, a global industry leader in the development of technologically advanced paint and coatings for some 155 years, today rolled out its latest Asia Pacific marketing strategy for industrial wood coatings business. The ambitious plan highlights a series of eco-friendly innovations that provide consumers with green and gracious living experience.

As its first endeavours for Asia Pacific in 2021, Sherwin-Williams Industrial Wood Coatings announced two major eco-innovation initiatives in China: First, an Odor Evaluation Center which is the first of its kind in both Sherwin-Williams as well as the industry; Second, a brand-new Low Odor Series that consists of eight wood coatings products.

“Environmental safety and customer health have always been our top priorities. These considerations are even more important to our industrial wood coatings as they are being applied to a variety of household products. Nowadays, consumers are mindful of preserving healthy living because of the prolonged pandemic. Therefore, our commitment in putting eco-innovation into action resonates well with market climate as well as consumers' expectations in this region,” said Henry Wu, Asia Vice President & General Manager, Sherwin-Williams Industrial Wood Coatings. 

In mid-March, Sherwin-Williams Industrial Wood Coatings launched an Odor Evaluation Center which is located in its Sherwin-Williams South China Technology Center (SCTC) in Shunde of Guangdong Province, China. This is the first of its kind for both the Company and the industry.

Equipped with the state-of-the-art equipment and a team of consummate experts, this center focuses on the evaluation, testing and analysis of the odour of paints. It consists of five functional departments such as a sensory area, laboratory and information processing centre. Its team of 18 professionals (including four PhDs of related disciplines) could quickly produce evaluation report on the odour of a paint product in a scientific and holistic fashion.

Sherwin-Williams Industrial Wood Coatings also launched its highly anticipated Low Odor Series, which could be regarded as a testament of the remarkable achievements of its Huarun Paint brand for the past three decades.

The Low Odor Pro Series boosts a Grade One rating for its odour (dry film) and are certified by the China Environmental Labelling Program (CELP). Pioneering a “double insurance” design for comprehensive environmental protection, this series offers eight product lines in either white or transparent colour that could meet the needs of different wood coatings applications. Having passed the rigorous test of the Odor Evaluation Center, the Low Odor Series is a showpiece of the R&D strength of Sherwin-Williams. Its cutting-edge products are designed to bring a refreshing and healthy lifestyle to end-users.

The Evaluation Center and Low Odor Series are two significant and complementary initiatives of Sherwin-Williams green endeavours. They convey a clear and loud message to consumers: wood products with eco-friendly coatings that have passed rigorous odour evaluation are now at their fingertips.