Policroma wins Red Dot Award
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Fiorano Modenese, ItalyA jury of internationally renowned experts selected the collection Policroma of brand CEDIT (made in Florim) among over 6,500 products from 60 different countries.

The Policroma ceramics collection, designed by Cristina Celestino, offers an aesthetic formula that incorporates both the stylistic canons of classicism and those of a compositional and expressive code more in line with modern taste, skilfully combining them in a well balanced mix.

The collection’s repertoire of large slabs features motifs inspired by two separate sources: on the one hand the exquisite, always surprising vein texture of some specific metamorphic rocks, and on the other the sophisticated colours of Marmorino plaster.

The key to Cristina Celestino’s project is the dual reference to the surfaces of marble (in this instance rare or extinct stones) and those created by a category of plaster decoration that aims to imitate the shine of marble itself. In spite of their different natures, these two materials are embedded in the culture of Italian architecture: their substance and appearance evoke the modes of construction and decoration typical of Italy’s urban and rural landscape in various periods – primarily in specific regions – defining and characterising its buildings  both for their interior and exterior decoration.

Today, the considerable body of memories relating to the use of these materials acquires new life, distinctively interpreted in the fascinating  atlas of marble weaves and Marmorino plaster colours in the Policroma range of slabs: the large ceramic surfaces become portions of space, on which the exquisite “geographies” of a marble surface or the subtle ripples of colour in a plaster pattern are magnified, in unbroken successions or defined by an austere dark perimeter framing.

A rounded arch is then used to offer suggestions for combining the two decors in the same ceramic covering, which becomes a marvellous inlaid area for use alongside other, similar slabs to generate a rich web of figurative weaves and possible two-dimensional patterns, each with its own specific visual impact.

The collection is completed by a linear listello tile with the motif of a sequence of vertical rectangular blocks, which can be combined with the slabs to further enrich compositions involving continuous ceramic surfaces cladding.