SOUTHEAST ASIA BUILDING14 Dec 2018
Wilson Associates reveals revolutionary lobby design at Swissôtel The Stamford in Singapore
Views: 21

Wilson Associates brings a revolutionary new design to the lobby at Swissôtel The Stamford in Singapore with the launch of Asia's first self-check-in table, which marks a significant innovation and technology achievement for the region. Weaving together Swiss typologies and Singaporean cultural influences, the redesigned lobby now has a fresh, contemporary identity and is a bright, open and inviting space for the guest check-in experience.

Swissôtel The Stamford boasts a prime location in the heart of Singapore. It was an important element of the design brief for Wilson Associates to not only accentuate local inspiration as seen through the selection of artworks but also to integrate Swiss design hallmarks into various aspects of the overall design. “We crafted a new, highly modern realisation of the traditional Swissôtel lobby concept and repositioned the brand through three strong design pillars which are represented by the classifications of individual, intriguing and indigenous,” shared Aldwin Ong, Design Director and Principal in Wilson Associates’ Singapore office.

In today’s lobby landscape, connectivity is one of the key social requirements in the concept of “meetovation” within a hotel setting –– bringing together all participants in an exciting and engaging way to ensure better meeting outcomes. Wilson Associates created different categories of seating zones –– a communal table, individual seating podNews, and a group seating area to cater to individuals or larger gatherings for a variety of meeting and discussion requirements. Multiple device charging stations are also integrated into each area to meet the needs of modern day travellers.